BSn group inc
CLIENT FOR
GHRIX
COMPANY
BSN Group Inc
ROLE
Crafted BSN Group Inc’s business consulting website.
BSN Group Inc is a professional consulting firm that provides tailored financial advisory, debt resolution, and business growth services for small to mid-sized enterprises. Their core mission is to empower businesses through strategic support, innovative funding solutions, and clear financial guidance.
As the designer, I created a clean, professional, and conversion-focused website for BSN Group Inc that effectively communicates trust and clarity. With a strong visual hierarchy, simplified service categorization, and intuitive layout, the design supports both the company's consulting credibility and its goal of delivering custom care to each business it serves.
* Due to a signed NDA with the client, detailed project information cannot be disclosed
pain points
Lack of Clear Communication of Services
The previous site lacked a structured and easy-to-understand overview of BSN’s wide range of services.
Weak Visual Hierarchy
Important information like consultation CTAs or client trust indicators weren’t prominently positioned.
Outdated and Unprofessional Aesthetic
The old design was not fully responsive, resulting in poor usability and conversion rates on mobile devices.
Poor Conversion Flow
The site lacked clear steps to guide visitors toward booking consultations or making inquiries.
Limited Trust Signals
Client testimonials, partner logos, and other credibility elements were either missing or underemphasized.
Mobile Responsiveness Issues
The previous layout didn’t offer a seamless experience across all devices, which hurt engagement and lead generation.
challenge
Designing the BSN Group Inc. platform came with several challenges, including the need to present complex financial and business consulting services in a way that is approachable and easy to understand. It was essential to build a professional and trustworthy interface that instills confidence in potential clients while clearly outlining BSN’s value propositions.
Balancing clarity, credibility, and conversion-driven design required careful attention. Additionally, ensuring responsiveness across all devices and guiding users through a clear consultation flow were critical in creating a seamless user experience.
To address the outlined challenges, I designed a clean, modern, and informative website that communicates trust and professionalism. I structured the content around clear service categories, each accompanied by concise descriptions and visual icons to aid quick comprehension. This helped simplify complex offerings without overwhelming the user.
A strong emphasis was placed on strategic call-to-actions like “Get Started” and “Let’s Talk,” encouraging conversions throughout the site. I also designed an intuitive consultation form to streamline user onboarding. By maintaining a consistent layout and applying a calming green-and-white color palette, the interface evokes credibility and approachability. The site was fully optimized for responsiveness, ensuring a consistent experience across all devices.
conclusion
Designing the website for BSN Group Inc. was a strategic exercise in blending clarity with credibility. By translating their diverse financial services into a streamlined, easy-to-navigate interface, the platform now effectively guides potential clients toward taking action.
The result is a responsive, professional website that reflects the company’s mission—offering tailored business solutions with care and expertise. This design not only supports user trust but also positions BSN Group Inc. as a dependable partner for businesses seeking growth and financial direction.
