cloudix vape
CLIENT FOR
GHRIX
COMPANY
Cloudix Vape
ROLE
Crafted Cloudix Vape’s modern e-commerce platform for vape products
Cloudix Vape is a contemporary e-commerce platform offering a curated selection of vape products, including devices, e-liquids, and accessories. The brand caters to a modern audience seeking a seamless and reliable shopping experience while prioritizing safety and regulatory compliance.
As the designer for Cloudix Vape, I crafted a bold, user-centric platform that combines sleek visuals with intuitive functionality.
The design emphasizes easy navigation, product clarity, and responsible presentation, ensuring a smooth journey from product discovery to checkout. The result is a compelling digital storefront that reflects the brand’s edgy identity while enhancing user trust and engagement.
* Due to a signed NDA with the client, detailed project information cannot be disclosed
pain points
Lack of Brand Identity
The previous design did not reflect the bold, edgy personality of the brand, making it hard to stand out in a competitive market.
Confusing Product Discovery
Users struggled to browse or locate specific vape products due to poor categorization and unclear filters.
Weak Mobile Experience
The site lacked full mobile optimization, resulting in a frustrating experience for users shopping on smartphones or tablets.
Unclear Compliance Messaging
Legal disclaimers and age verification prompts were either missing or poorly implemented, risking regulatory non-compliance.
Minimal Visual Hierarchy
Product information lacked structure, making it difficult for users to differentiate between variants, flavors, or specifications.
Low Conversion Focus
The old platform lacked persuasive design elements such as clear CTAs, engaging banners, or trust indicators, leading to high bounce rates.
challenge
Designing the Cloudix Vape platform came with several challenges, including creating a bold and compliant e-commerce experience for age-restricted products. It was essential to build a user-friendly interface that balances edgy aesthetics with trust and credibility.
Organizing a wide range of products in a way that supports quick discovery and comparison required careful UX planning. Ensuring clarity in product presentation while maintaining legal age-gating and disclaimers was a key priority.
Additionally, the platform needed to be fully responsive and optimized for smooth navigation across all devices, enhancing accessibility for users with varying levels of digital familiarity.
Solution
To address the platform’s core challenges, I designed a bold and structured interface that instantly reflects Cloudix Vape’s vibrant brand identity. A strong visual hierarchy—led by immersive banners, vibrant product cards, and clear category segmentation—ensures effortless browsing and product discovery.
Products are neatly organized by category and popularity, while the inclusion of promotional banners like “Buy 2 Get 1” and “Hot Deals” encourages conversions through timely offers. Trust-building features like FAQs, detailed product specs, and clear pricing further support user confidence.
Age verification and responsible messaging are tactfully handled without disrupting the shopping flow.
The entire platform is built responsively, with thoughtful mobile considerations, ensuring seamless usability across all devices. The result is an engaging, user-friendly shopping experience that merges commerce with compliance and brand storytelling.
conclusion
Designing the Cloudix Vape platform was an exercise in balancing visual boldness with functional clarity. The goal was not only to create a visually engaging shopping experience but also to build trust and ensure regulatory compliance in an age-restricted market.
By focusing on structured navigation, bold aesthetics, and strategic content placement, the final design empowers users to explore, discover, and shop with confidence. The result is a responsive and conversion-focused platform that effectively supports Cloudix Vape’s brand growth and customer engagement goals.
