conifer homes
CLIENT FOR
GHRIX
COMPANY
Conifer Homes
ROLE
Responsive E - Commerce Design for Property Development Firm
Conifer Homes is a property development company specializing in modern residential projects. The company focuses on creating elegant, functional living spaces with a blend of contemporary architecture and thoughtful design. Their portfolio includes a diverse range of home designs, tailored to meet the lifestyle needs of today’s homeowners.
As the designer for Conifer Homes, I developed a responsive, visually refined website that highlights the company’s properties and design philosophy. The layout emphasizes seamless navigation, immersive property showcases, and clear calls-to-action. With features such as virtual tours, detailed floorplans, and location insights, the website enhances user trust and engagement, making it easier for potential buyers to explore and connect with the brand.
* Due to a signed NDA with the client, detailed project information cannot be disclosed
pain points
Complex Property Exploration
Users often struggle to view property details, layouts, and pricing clearly.
Lack of Virtual Experience
Without immersive visuals or tours, buyers can’t fully evaluate homes online.
Difficult Navigation
Poorly structured websites make it hard for users to compare designs and find relevant information quickly.
Low Trust & Credibility
Generic or outdated websites fail to build buyer confidence in high-value real estate purchases.
Unclear Calls-to-Action
Users drop off when it’s not obvious how to book a tour, request info, or contact the company.
Poor Mobile Usability
Many property buyers browse on mobile devices, and unresponsive designs hurt engagement and conversions.
challenge
Conifer Homes faced several challenges in presenting its portfolio online. Property details such as pricing, layouts, and specifications were scattered, making it difficult for potential buyers to get a clear understanding of offerings. The absence of engaging features like virtual tours limited the digital experience, leaving users unable to fully explore properties.
Navigation across home designs, floorplans, and display locations was unstructured, which often led to user drop-offs. Additionally, the brand’s online presence did not reflect the sophistication and elegance of its modern living spaces, weakening buyer confidence. Calls-to-action were unclear and failed to drive meaningful lead generation, while the lack of a responsive mobile experience further reduced engagement among on-the-go users.
SOLUTION
Structured Property Information
Organized pricing, layouts, and specifications with a clear visual hierarchy for easy understanding.
Immersive Digital Experience
Added interactive galleries and virtual tours to help users explore properties remotely.
Seamless Navigation
Redesigned the information flow, enabling users to browse properties, floorplans, and locations effortlessly.
Refined Brand Identity
Created a modern and elegant visual design that reflects Conifer Homes’ sophistication and credibility.
Optimized Lead Generation
Implemented clear and strategically placed calls-to-action to drive inquiries and bookings.
Mobile-First Responsiveness
Ensured a smooth and accessible browsing experience across all devices for higher engagement.
conclusion
The redesigned website for Conifer Homes successfully transformed the company’s digital presence into a modern, user-focused platform that aligns with its vision of contemporary living. By streamlining property information, enhancing the digital experience, and reinforcing brand credibility, the design not only improved usability but also built stronger trust with potential buyers. With clear calls-to-action, immersive visuals, and a mobile-first approach, the platform delivers a seamless journey from exploration to inquiry.
Note: Due to an NDA agreement, further details regarding the project cannot be disclosed.
