eto rides
CLIENT FOR
FREELANCE
COMPANY
Eto Rides
ROLE
App UI/UX for seamless ride-booking in Tier 2 and 3 cities.
Eto Rides is a ride-hailing app exclusively for e-rickshaws, tailored to meet the unique transportation needs of users in Tier 2 and Tier 3 cities. The project focused on designing a seamless, accessible, and eco-friendly travel solution. The app's design incorporates vibrant, approachable elements that reflect the brand's vision of sustainability and community-focused innovation.
As the Designer, I led the end-to-end app design process, creating a user-centric interface for booking and tracking rides. The app ensures an intuitive experience, with clear navigation, well-placed CTAs, and a visually engaging identity. Optimized for responsiveness and accessibility, the design addresses the specific requirements of emerging city users, positioning Eto Rides as a reliable and sustainable mobility solution.
* Due to a signed NDA with the client, detailed project information cannot be disclosed
challenge
Designing for Tier 2 and 3 cities posed unique challenges, including addressing diverse user demographics with varying levels of digital literacy. Ensuring seamless usability across low-end devices while maintaining a visually appealing and responsive design required careful optimization.
Balancing eco-friendly branding with functional navigation and integrating features like real-time ride tracking in resource-constrained environments were also key challenges.
pain points
Accessibility and Usability
Catering to users with limited digital literacy while ensuring the app performs well on low-end devices.
Connectivity Challenges
Designing for areas with unreliable internet without compromising key features like booking and ride tracking
Trust and Adoption
Building user trust with transparent pricing and safety assurances while addressing localized preferences and driver engagement.
seamless user app interface for
effortless ride booking
For users, the app homepage is designed to provide a seamless and intuitive experience, offering quick access to the "Book a Ride" button, real-time ride availability, and essential details such as location and recent bookings—all in a clean, user-friendly layout. With localized language support, the app ensures that users feel comfortable navigating it in their preferred language.
The driver-to-user switch screen allows for smooth transitions, with a dynamic toggle and clear labels that adjust the interface based on the user's mode. While drivers have access to ride requests and earnings, users can easily book and track their rides. This approach ensures consistency across the app, making it simple to navigate and fostering trust through a unified, easy-to-understand design.
streamlined user and driver
experiences
The app homepage is designed for simplicity and quick access, featuring a prominent "Book a Ride" button, real-time ride availability, and essential details like location and recent bookings, all in a clean, accessible layout with localized language support.
The driver-to-user switch screen enables seamless transitions with a dynamic toggle, clear labels, and interfaces tailored to each mode—ride requests and earnings for drivers, and booking and tracking for users—while maintaining a consistent design language to ensure ease of use and build trust.
seamless and user centric
driver flow
The Eto Rides app user flow is designed to provide a seamless and engaging experience for both drivers and users. The onboarding screens highlight key benefits like safety, income growth, and reward programs (Eto Coins), ensuring new users and drivers understand the app's value proposition.
For drivers, the home screen offers an intuitive overview of daily earnings, completed rides, and activity stats, helping them track their progress. The ride status screen simplifies navigation and communication during active trips, ensuring a smooth and efficient experience.
This well-structured flow prioritizes simplicity, with accessible features and a visually cohesive design to cater to the diverse user base of Tier 2 and 3 cities.
design thinking behind the eto
rides logo
The Eto Rides logo captures eco-friendly innovation and progress through its green color palette, symbolizing sustainability, and the modern sans-serif typography, ensuring simplicity and accessibility.
The arrow integrated into the "o" signifies movement and forward-thinking solutions, perfectly aligning with the brand's focus on efficient transportation. Designed to be clean, approachable, and scalable, the logo resonates with users in Tier 2 and Tier 3 cities, emphasizing sustainable and innovative ride solutions.
conclusion
In conclusion, designing the Eto Rides app was a rewarding experience where I focused on meeting the unique transportation needs of users in Tier 2 and Tier 3 cities. By emphasizing accessibility, eco-friendliness, and community-driven design, I aimed to create an intuitive and user-centric interface.
The app’s vibrant design, clear navigation, and well-placed CTAs ensure that users can easily book and track their rides, offering a seamless experience. This project allowed me to showcase my ability to create functional yet engaging digital solutions that promote sustainability and a sense of community.
