ezy vision
CLIENT FOR
GHRIX
COMPANY
Ezy Vision
ROLE
Crafted Ezy Vision's customer-friendly e-commerce website
Ezy Vision is an online platform dedicated to providing high-quality contact lenses with a focus on convenience, safety, and affordability. The brand caters to individuals seeking reliable eye care solutions and seamless online shopping experiences.
As the designer for Ezy Vision, I created a visually clean, soft, and welcoming interface that reflects trust and clarity. The layout prioritizes accessibility and ease of navigation, ensuring users can explore products, offers, and brand values effortlessly. Emphasis was placed on user education, product clarity, and streamlined calls-to-action—resulting in a highly functional and comforting e-commerce experience for both new and returning users.
* Due to a signed NDA with the client, detailed project information cannot be disclosed
pain points
Outdated Visual Design
The previous site lacked a modern, clean aesthetic that aligns with the trust and professionalism expected in healthcare-related shopping.
Unclear Product Presentation
Users struggled to differentiate between similar lens products due to a cluttered layout and lack of visual hierarchy.
Limited Mobile Optimization
The old design was not fully responsive, resulting in poor usability and conversion rates on mobile devices.
Weak Trust Signals
Key confidence-building elements—like customer testimonials, delivery guarantees, and product education—were either buried or missing.
Disorganized Navigation
The absence of a streamlined product filtering system made it difficult for users to find specific types of lenses or compare options easily.
Lack of Engagement Opportunities
There was minimal focus on marketing hooks like offers, newsletters, and CTAs—leading to lower engagement and retention.
challenge
Designing the Ezy Vision platform presented several challenges, including simplifying the product discovery experience for users unfamiliar with contact lenses. It was crucial to establish visual clarity, build trust through design, and ensure compliance with healthcare-related content standards—all while delivering an intuitive and engaging shopping experience.
Balancing a soft, reassuring aesthetic with e-commerce functionality required thoughtful UX planning. Additionally, optimizing for mobile responsiveness and streamlining the user journey—from product browsing to checkout—were critical to ensuring high performance and user satisfaction.
solution
To address the platform's limitations, I implemented a clean and user-friendly layout with a calm, health-centric aesthetic that instills trust. Products were presented with high clarity, using consistent imagery, clear labels, and visual hierarchy to guide users effectively.
The navigation structure was reworked to include category-based browsing, simplified menus, and helpful filters, making it easier for users to find and compare lenses. I added strategic call-to-actions, promotional banners, and newsletter signups to increase engagement and conversions.
Mobile responsiveness was prioritized with flexible grids and intuitive touch interactions, ensuring a seamless experience across all devices. Additionally, trust-building elements—such as testimonials, delivery information, and brand values—were prominently featured throughout the design.
conclusion
The redesign of Ezy Vision’s e-commerce platform successfully transformed the user experience into one that feels approachable, trustworthy, and easy to navigate. By focusing on clarity, comfort, and conversion-driven design, the platform now caters effectively to a diverse audience—from first-time lens buyers to repeat customers.
The result is a visually appealing and highly functional website that not only reinforces the brand’s credibility in the healthcare space but also supports its mission to make quality eye care products more accessible and user-friendly.
