journey leg
CLIENT FOR
GHRIX
COMPANY
Journey Leg
ROLE
Created a clean, modern UI for Journey Leg’s AI content solution.
Journey Leg is an AI-powered platform built for real estate professionals to simplify and automate their marketing efforts. The platform offers smart tools for content creation, campaign automation, and property promotions—helping realtors save time and boost engagement.
I designed a modern, user-focused website that clearly communicates the platform’s benefits while driving conversions. From showcasing features to simplifying pricing and building trust through testimonials, the layout is crafted to reflect both innovation and ease of use.
* Due to a signed NDA with the client, detailed project information cannot be disclosed
pain points
Unclear Product Offering
The original site didn’t clearly communicate what Journey Leg does or who it’s for, leading to confusion among first-time visitors.
Weak Visual Identity
The design lacked a modern, trustworthy aesthetic, which is crucial for an AI-driven SaaS targeting professionals.
Scattered Information Architecture
Key features and benefits were not organized intuitively, making it difficult for users to understand the value quickly.
Low Conversion Clarity
Call-to-action buttons were inconsistent or poorly placed, reducing user motivation to sign up or explore more.
Lack of Trust Elements
There were no client testimonials, recognizable logos, or social proof to establish credibility and reliability.
Poor Mobile Optimization
The previous layout wasn’t responsive enough, leading to a subpar experience on mobile and tablet devices.
challenge
Designing the Journey Leg platform came with several challenges, including simplifying the presentation of AI-powered tools in a way that feels approachable to real estate professionals. It was essential to communicate the product’s unique capabilities without overwhelming non-technical users.
Balancing trust, clarity, and a modern SaaS aesthetic required a thoughtful approach. Additionally, guiding users through feature exploration, pricing, and sign-up in a seamless, conversion-focused flow—across all devices—was critical to meeting the project’s goals.
solution
To solve the identified challenges, I designed a clean and focused website that highlights Journey Leg’s core value: AI made simple for realtors. The homepage opens with a clear hero message and strong CTA, immediately telling users what the platform does and encouraging them to take action.
Key features were visually grouped with icons and short descriptions to make the tech feel approachable. I added testimonials to build trust and integrated a simplified pricing section to guide decision-making. The layout was optimized for responsiveness, ensuring a seamless experience across desktop, tablet, and mobile.
conclusion
In conclusion, the Journey Leg website design effectively addresses the challenges by delivering a clear, user-friendly experience that emphasizes simplicity and trust. Through focused messaging, intuitive visuals, and responsive design, the platform’s value proposition—AI made simple for realtors—is communicated clearly, encouraging user engagement and facilitating informed decisions.
This design approach ensures Journey Leg stands out as an accessible and reliable tool in the real estate tech space.
