taggy paws
CLIENT FOR
GHRIX
COMPANY
Taggy Paws
ROLE
Created Taggy Paws' logo, color palette, and branding.
Taggy Paws is a company specializing in animal trackers designed to ensure pets' safety and security. The product leverages advanced technology to help pet owners monitor their animals' movements in real-time. With a focus on reliability and innovation, Taggy Paws provides a solution that empowers pet owners to keep their pets safe, whether at home or out exploring.
As the Designer for Taggy Paws, I developed a strong brand identity that reflects the company’s mission of providing reliable and innovative tracking solutions. My role involved creating a logo, color palette, typography, and visual elements that resonate with pet owners while ensuring a professional and modern look. By combining thoughtful design choices with an understanding of the target audience, I created a cohesive brand experience that captures the essence of Taggy Paws and enhances its market presence.
* Due to a signed NDA with the client, detailed project information cannot be disclosed
logo concept for taggy paws
For the Taggy Paws logo, I wanted to create a design that clearly communicates the company's focus on animal tracking. I chose to incorporate a cat and a dog to represent the target audience—pet owners—while also making the logo relatable to a wide range of animals. The addition of a location icon emphasizes the core functionality of the product: real-time tracking and safety.
The word "Taggy Paws" is included to strengthen the brand's identity and ensure it's easily recognizable. The combination of these elements reflects the brand's mission to provide innovative, reliable, and user-friendly tracking solutions for pets, while keeping the design simple, modern, and approachable.
branding materials
For Taggy Paws, I created branded materials such as bags and leaflets to reinforce the company’s identity and ensure consistency across touchpoints. The branded bag prominently displays the logo along with the color palette, making it both functional and a strong tool for visibility at events or in retail spaces.
The leaflet is designed to clearly communicate the product's features and benefits, offering a clean, modern layout that aligns with the brand’s aesthetic. These materials were crafted to make a lasting impression, enhancing brand recognition and conveying the reliability and innovation that Taggy Paws represents.
conclusion
The branding materials for Taggy Paws were designed to strengthen the company’s identity and ensure consistency across various touchpoints. The branded bag and leaflet effectively communicate the brand’s core values of reliability and innovation while enhancing visibility and engagement with the target audience. These materials not only support the brand’s professional image but also contribute to building a memorable and trustworthy presence in the market.
